Model Tests with Franziska - Air & Wind

In the marketing world there is all this talk about "your ideal client."

You are supposed to know exactly who you want to welcome for your photoshoots, where, and why.

The reality of it is that it's hard. It's hard to settle on a single profile given either the lack of experience if you have not worked with all possible clients out there, or simply the curiosity and enjoyment of working with very different people in various setups.

If I were to narrow it down today though, Franziska would be the one - my ideal client.

Being a professional model, she wanted to update her book. Having worked a lot with various hotel chains she asked for the location to be a bright hotel room, to mimic the work she does for clients.

Models and hotels - that's the nutshell.

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After a lot of personal back and forth, and finally convincing myself I should learn Photoshop and take a few professional courses, I settled with working with model agencies and focusing on model tests - simple photoshoots that are all about the person and not about the clothes or makeup. The goal of these shoots is to help uncover the model's emotions, get him or her to feel comfortable in front of the camera, and showcase their potential. The photos later make up part of what is called the model's "book" which is a portfolio that clients will book them based on.

Hotels - well, nothing to go into - I just love these homes away from home for their design, hospitality, and mystery.

If you want to update your book, or simply create some fresh photos at timeless locations - you know where to find me. I'm a hotel junkie who knows the best spots in town and can always help pick a location with the right mood.